Social Media Ads
Why Amazon?
Campaign
In this ad campaign our goal was to target top-of-funnel lead generation.We honed in on one consumer--people interested in starting an Amazon business.
The messaging for the whole campaign was simple. I answered a common question this persona had.
Why should I start a business on Amazon instead of start my own website?
So, I created messaging that highlighted the benefits of starting an Amazon business instead of a stand alone website.
The result. A campaign that touched on pain points in a fun and engaging way.
Amazon sellers sell a lot of stuff...some crazy stuff.
Our goal for this campaign was to highlight what our product can do in a way that breaks through the noise.
Partnering with design, I created a campaign that incorporated quirky (and real) Amazon products.
They Sell That?
Campaign
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