TV COMMERCIALS

Price Beat Guarantee

Campaign

We had one goal. To inform customers that at Curacao they can ALWAYS get their favorite things for less than the competitors--guaranteed.

So, I had one goal, too.

Show them.

Part of my strategy for this campaign was staying away from telling customer they can save. Instead, I illustrated those savings.

The end result: 6 TV spots (3 in English and 3 in Spanish that targeted different personas and showcased what the consumer can purchase instead with their savings.

Product had always been the showcase for Curacao's TV spots. but when it was my chance to conceptualize a campaign for our Valentine Day feature products...I wanted to shake things up.

Instead of highlighting a product, I wanted to tell customers a story that entertained and humored them...a story about falling in love.

Falling in love with our products, that is.

I ended up creating one of our most entertaining (and creative) tv spots for the brand.